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Internet Security, Identity Theft, Recent IT Trend, EV, SSL Digital Certificate Technology

Hi,I am Yuvaraj (Yuvi),From my recent readings I analysed that Internet Security is the need of the hour, so was interested in covering IT, Technology & Security Industry News on my webblog. This Blog would also share and discuss about the imporatance of Secure EV SSL Digital Certificate Technology, VPN and other related online website security measures. If you wish you read my internet marketing blog visit www.hermesmyth.com

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Location: Chennai, Tamilnadu, India

Ah! The toughfest question....but to point out a few firstly its my Job and then I am interested in Online Marketing, Internet Security Awareness, Blogging, Computers & Internet and so on.....

Thursday, June 14, 2007

EV SSL Certificates - Authentication for Sole proprietor and Small Businesses

CA/B Forum Ratifies Extended Validation (EV) SSL Certificate Guidelines to Provide Improved Online Authentication to More Businesses For Safer Online Transactions.Comodo instrumental in enabling all verifiable businesses - including sole proprietorships - to better authenticate their identities for improved customer trust and profitability

EV SSL certificates to sole proprietorships in light of the recent ratification of the EV SSL Guidelines by the CA/Browser Forum. This first ratification, two years in the making, is a milestone in the accessibility of authentication solutions for a wider range of businesses.
EV, until now, was not available to sole proprietorships and non-corporations, as the validation process only extended to corporations registered with government agencies. This put the sole proprietors at a disadvantage, as they did not have the budgets to create consumer trust through extensive brand building programs involving advertising or running "brick and mortar" retail outlets. Comodo, initiator of the CA/Brower Forum, was one of the key advocates for the extension of EV to sole proprietors, recognizing the greater level of trust they would get from EV certificates.

Background information on EV

EV SSL builds on the trust that the marketplace has in traditional SSL protection by adding an additional layer which enables the address bar in the browser to turn green, delivering visual authentication of a site's identity. Site visitors are increasingly demanding this level of identity authentication and are apt to abandon sites that do not provide it. Since EV protects users from doing business with sites that are not authentic, these EV-protected sites can be more trusted offering greater potential conversions rates, revenue and lifetime customer value.
Because of the stringent EV validation process, verifiable businesses will be able to obtain EV, while fraudsters will find it more difficult. Only a Certification Authority can issue EV SSL certificate, and before doing so, must:

1.) Verify the legal, physical and operational existence of the entity
2.) Verify that the identity of the entity matches official records
3.) Verify that the entity has the exclusive right to use the domain specified in the EV certificate, and
4.) Verify that the entity has properly authorized the issuance of the EV certificate

The standards also include rigorous auditing criteria which Certification Authorities must meet to ensure their compliance and be allowed to issue EV certificates.

For more information, visit http://www.instantssl.com/.
This new initiative will increase the Business/Sale of proprietorships and Small Business. Avail your EV SSL from Comodo - The Initiators of Trust to non-corporations.
To avail EV SSL contact sales (at) comodo (dot) com or yuvarajr (at) comodo (dot) com

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